Indianapolis, IN – Starting on December 9th Darren Heil, Director of Community First Initiative (CFI) and Daniel Herndon, CEO of Redwall LIVE: Experimental Marketing Company, will live inside a 1970′s cargo van with limited supplies, in an effort to raise support for CFI’s 40 Developmental Asset Mentoring Programs.  The van will be parked underneath an interactive digital billboard, located along I-65 south of Southport Road, will feature live updates via web cam and Twitter.  Passers by will also be able to view still-shots of the story on the digital billboard.

A complete webcast of the event can be followed at http://www.forkout.org where visitors can donate online. The leaders could be housed in the van for as long as 10 days or until they achieve at least 50% of their goal of $25,000 in support commitments for the organization. The Volunteer mentors will be committing time throughout the ten days to solicit donations from friends and business contacts by phone. Darren Heil explains, “CFI exists to help schools make a positive impact in the personal development of their students.” Heil states the goal that CFI wants to achieve: “This event will help raise funds for two new programs which are launching in January of 2010.” Visitors can donate at www.forkout.org or call in commitments at 317-663-7605. Restaurants donating meals or companies offering donations will be mentioned in tweets displayed on the billboard with updates every 10 seconds.

Redwall LIVE: Experiential Marketing partnered with CFI to help garner support for the organization. “It’s imperative that our abilities and resources are used to better the world around us.” States Daniel Herndon, “Even when it infringes on our own personal comforts, it’s a priority for us”. Forkout.org is the giving engine of Redwall LIVE, as Herndon explains. The program was established to connect people to giving situations and worthy organizations. “We want to use technologies and creative tools of modern marketing as we have done in the corporate world” says Herndon. Redwall’s philosophy with forkout.org is that creative philanthropy gets people more engaged, ultimately making a bigger difference in more ways than one.  The Campaign is supported by Pet Supplies ‘Plus’ a chain of four Indianapolis area stores and also Deep Ripples an Organic Search Marketing Company.

*This article was published using information obtained on Forkout.org.

John Fox : Starting at the age of 6, John was always fascinated with computers. His first machine, an IBM PCjr, had him hooked and from that sparked a love affair with technology. Creating webpages at the age of 12 and the advent of social media that came about in his 20's, he started his own media company, New Media Designs, in 2009. Due to the success of IndyGeek.net, New Media Designs' flagship product, the NMD brand was stopped in April 2010 and IndyGeek became the name of the company founded by Fox, his wife Esther and Alex Conner.